Implementation would require a strong team of developers to code all the required software. The website would have to be coded, both front (the user interface) and back (database and profile handling), these two tasks wouldn't be particularly difficult for several experienced web developers. A slightly more challenging, but far from groundbreaking task would be the software running on the nodes themselves. Prior to the nodes being installed however all the servers for the website should be set up, tested and start accepting users.
In order for the network to be effective a large net of nodes would all have to be laid down in one go, for example, in the early stages a shopping center of nodes would suffice for testing purposes.
However, for the nodes to be of any use whatsoever the website would have had to have generated a fair bit of interest and received a large number of users. At the start messages to users would no doubt be very infrequent, increasing in frequency as more people register for the service. The system would only work well after a large number of people had registered, and herein lies the main problem.
Any pitch to an authoritative body to have these nodes installed would have to be backed up by some convincing figures and statistics in regard to usage. Without some kind of funding the system would never get implemented, and nobody is going to invest in something that might not be used, maybe pre-Millennium dome but not now. A registration fee could be charged to the users, but that would discourage sign ups. Perhaps there could be a month or so of free registrations to encourage a flurry of activity.
The nodes themselves could be considerably more flamboyant than they are portrayed in the animation. The animation shows what I would call a barebones node. It does is equipped to do what it has to do and nothing more. More interactive (and expensive) nodes could be placed in busier areas like shopping centers and be equipped with TV screens, and users inputs. For a fee advertisers could be allowed to send advertisements to the screens which were tailored to the users in range of the node. Perhaps this could be one of the ways to generate revenue to make the idea feasible. Also, on nodes with an input users without bluetooth could log check to see if anybody interesting to them was in range, allowing the system to reach even more people. The scope for what the nodes could be used for is very large.
Naturally the unveiling of the first set of nodes would have to be hyped up, perhaps with a series of infomercials on television, similar to, but shorter than my animation. The logo I have designed for the 'oo-b' network is instantly recognizable, as a good logo should be, and could be printed gray scale without losing too much impact. If the system is hyped up and incentives given to people to sign up then they will, especially if it's free for a limited time only.
